Account Management & Support

Heads of Customer Support and Customer Experience have more data about their customers than ever before, but their customer’s experience is broken. Connecting customer information to your operational

In an economy where customer attention is fleeting, expectations are constantly changing, and competitors are just a click or a tap away, understanding customer behavior is critical. Before you can di

Bring together all the data you’re collecting about your customers—from how they buy to what support issues they’ve had to how they use the product on a daily basis—into one centralized view.

There are many considerations when it comes to embedding data and analytics. Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets.

Understanding whether your customers are happy, about to cancel their contract, or somewhere in between is critical to the success of every business. While crucial, this can be an extremely difficult

Listen to this webinar and learn how Yahoo! has harnessed the power of big data to perform advanced user retention and cohort analysis.

Kevin will discuss HubSpot's strategy for creating a company where decisions and behavior are driven by meaningful data. The success of an operation like this requires making the right data available

To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions.