Looker + Braze empower companies to transform customer engagement and better understand preferences with live customer lifecycle data visualizations.
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The leading provider of commercial water management services in the United Kingdom leveraged Looker’s data application platform to build faster, more flexible reports for their customers.
Vivino’s unique wine shopping experience uses community data to provide personalized wine recommendations—making wine discovery fun, accessible, and effortless for wine drinkers of every level.
15:07Why does Looker have a ‘Dept. of Customer Love’ (DCL) rather than mere Customer Support? William Lan, DCL Team Lead in Dublin explains the ethos and methods behind Looker’s unique ‘people first’ appro
27:24Heads of Customer Support and Customer Experience have more data about their customers than ever before, but their customer’s experience is broken. Connecting customer information to your operational
26:45In an economy where customer attention is fleeting, expectations are constantly changing, and competitors are just a click or a tap away, understanding customer behavior is critical. Before you can di
2:13Bring together all the data you’re collecting about your customers—from how they buy to what support issues they’ve had to how they use the product on a daily basis—into one centralized view.
46:41There are many considerations when it comes to embedding data and analytics. Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets.
53:33Understanding whether your customers are happy, about to cancel their contract, or somewhere in between is critical to the success of every business. While crucial, this can be an extremely difficult
This paper describes five areas where startup companies have put data to work to grow their businesses.
1:01:59Listen to this webinar and learn how Yahoo! has harnessed the power of big data to perform advanced user retention and cohort analysis.
8:12Kevin will discuss HubSpot's strategy for creating a company where decisions and behavior are driven by meaningful data. The success of an operation like this requires making the right data available
46:34To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions.
55:00Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation.
