Calculating Customer Lifetime Value: From Analysis to Loyalty

September 4, 2014
Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation: acquisition costs, revenue, customer service, and returns. Learn about: - Calculating customer lifetime spend. How can you measure customers who've purchased and their distribution of lifetime purchases over time. - Real-world decisions based on lifetime value. How can you use LTV data to focus marketing and drive repeat purchases? - Modern web-based analytics tools. What tools can help you foster collaboration, explore data in greater depth, and ensure cross-company use of data to drive smarter growth?
Previous Video
Headspring on Looker
Headspring on Looker

Headspring is an application development company that provides enterprises with custom solutions to transfo...

Next Video
Calculating Customer Lifetime Value - From Analysis to Loyalty
Calculating Customer Lifetime Value - From Analysis to Loyalty

Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business ca...