Calculating Customer Lifetime Value: From Analysis to Loyalty

Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation: acquisition costs, revenue, customer service, and returns. Learn about: - Calculating customer lifetime spend. How can you measure customers who've purchased and their distribution of lifetime purchases over time. - Real-world decisions based on lifetime value. How can you use LTV data to focus marketing and drive repeat purchases? - Modern web-based analytics tools. What tools can help you foster collaboration, explore data in greater depth, and ensure cross-company use of data to drive smarter growth?
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Identifying Users with a Universal ID
Identifying Users with a Universal ID

To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, accou...

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Calculating Customer Lifetime Value - From Analysis to Loyalty
Calculating Customer Lifetime Value - From Analysis to Loyalty

Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business ca...