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Calculating Customer Lifetime Value - From Analysis to Loyalty

Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation: acquisition costs, revenue, customer service, and returns.

In this webinar, you'll hear about:

  • Calculating customer lifetime spend. How can you measure customers who've purchased and their distribution of lifetime purchases over time?
  • Real-world decisions based on lifetime value. How can you use LTV data to focus marketing and drive repeat purchases?
  • Modern web-based analytics tools. What tools can help you foster collaboration, explore data in greater depth, and ensure cross-company use of data to drive "smarter" growth?
Identifying Users with a Universal ID
Identifying Users with a Universal ID

To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, accou...

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