Driving Behavior with Data at HubSpot

Kevin will discuss HubSpot's strategy for creating a company where decisions and behavior are driven by meaningful data. The success of an operation like this requires making the right data available to the right person, at the right time, and in the right place. This presentation will be on how HubSpot uses Looker & Salesforce together to drive behavior in their sales organization.
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Using AWS Redshift for Advanced Product Analytics at Yahoo!
Using AWS Redshift for Advanced Product Analytics at Yahoo!

Listen to this webinar and learn how Yahoo! has harnessed the power of big data to perform advanced user re...

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Identifying Users with a Universal ID
Identifying Users with a Universal ID

To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, accou...