×

Hello! Tell us a little about yourself...

First Name
Last Name
Company
Number of Employees
By registering, you have read and agree to the Terms of Use and Privacy Policy.
Thank you!
Error - something went wrong!

Identifying Users with a Universal ID

Before you can dive into any kind of advanced customer behavior analysis, you have to make sure you're counting each user once and only once. This is a surprisingly difficult problem, especially with customer touchpoints across devices.

To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions.

Hear Erin Franz, Data Analyst at Looker, and Will Johnson, Success Lead at Segment, discuss: 

  • Why creating a universal ID is the backbone of user analysis
  • Best practices for identifying your users
  • How to derive a user table of universal IDs with SQL and LookML
Previous Video
Driving Behavior with Data at HubSpot
Driving Behavior with Data at HubSpot

Kevin will discuss HubSpot's strategy for creating a company where decisions and behavior are driven by mea...

Next Video
Calculating Customer Lifetime Value - From Analysis to Loyalty
Calculating Customer Lifetime Value - From Analysis to Loyalty

Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business ca...