Before you can dive into any kind of advanced customer behavior analysis, you have to make sure you're counting each user once and only once. This is a surprisingly difficult problem, especially with customer touchpoints across devices.
To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions.
Hear Erin Franz, Data Analyst at Looker, and Will Johnson, Success Lead at Segment, discuss:
- Why creating a universal ID is the backbone of user analysis
- Best practices for identifying your users
- How to derive a user table of universal IDs with SQL and LookML
