Heads of Customer Support and Customer Experience have more data about their customers than ever before, bu...
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino’s unique wine shopping experience uses community data to provide personal
Why does Looker have a ‘Dept. of Customer Love’ (DCL) rather than mere Customer Support? William Lan, DCL Team Lead in Dublin explains the ethos and methods behind Looker’s unique ‘people first’ appro
Heads of Customer Support and Customer Experience have more data about their customers than ever before, but their customer’s experience is broken. Connecting customer information to your operational
In an economy where customer attention is fleeting, expectations are constantly changing, and competitors are just a click or a tap away, understanding customer behavior is critical. Before you can di
Today, Looker announces Looker Data Apps. What you say? The Looker Data Apps on top of the Looker Data Platform inject data into the fabric of your company - every moment, every conversation, every de
There are many considerations when it comes to embedding data and analytics. Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets.
Understanding whether your customers are happy, about to cancel their contract, or somewhere in between is critical to the success of every business. While crucial, this can be an extremely difficult
Understanding your customer data and creating actionable insights
This paper describes five areas where startup companies have put data to work to grow their businesses.
Listen to this webinar and learn how Yahoo! has harnessed the power of big data to perform advanced user retention and cohort analysis.
Kevin will discuss HubSpot's strategy for creating a company where decisions and behavior are driven by meaningful data. The success of an operation like this requires making the right data available
To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions.
Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation.