Good analytics can help you stay competitive in the media industry. Learn how you can use your data to make content that will resonate with audiences, enhance the consumer personalization experience, optimize your ad strategy, and share important information with partners and clients.
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5:06This informative Lightning Talk explains how Essence relies on Looker to help provide reliable, accurate data around advertising. See how putting Looker at the core of their operations adds value, tra
2:30At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized
0:43Creative Market wanted to understand the value they were creating for their customers. With Looker, every team has secure access to data, so everyone can make better decisions for the company. With
7:35How does a writer know the best time to publish their work? How does a graphic artist know how many people are sharing their work? BuzzFeed is using Looker to optimize the creative process by analyzin
1:01:09Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have have to deal with data at a scale not seen by most companies. You can n
2:11Infectious Media is a programatic advertising agency based in the UK and relies heavily on the data they collect to make better decisions. Before Looker, data analysts manually ran SQL queries for em
11:23Mike Mepham speaks on the organizations use of Looker PDT's to create a self-sufficient data architecture. He shares how they used Looker, Redshift and Elasticsearch
1:51Backstage is a career platform for the entertainment business, where performers can get all the information they need to succeed in and connect with the greater performing arts community. Backstage ch
20:34With Looker's help, everyone at Animoto is a first-class data citizen. We provide self-service data to anyone who wants to explore the data and answer their own questions. Along the way, we've had to
