BuzzFeed Explains How Data Impacts Decisions for their Content Editorial Team #JOINData 2016

How does a writer know the best time to publish their work? How does a graphic artist know how many people are sharing their work? BuzzFeed is using Looker to optimize the creative process by analyzing data in real-time. Lyle Smith, a Data Scientist at BuzzFeed, shares insight into how BuzzTeams use data around traffic variability and publishing rhythms to maximize the impact of creative work.

Previous Video

Creative Market - Driving Curiosity with Data

Creative Market wanted to understand the value they were creating for their customers. With Looker, every t...

Next Video

Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions

Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events ...

BuzzFeed Explains How Data Impacts Decisions for their Content Editorial Team #JOINData 2016

Previous Video

Next Video

Other content in this Stream

This informative Lightning Talk explains how Essence relies on Looker to help provide reliable, accurate data around advertising. See how putting Looker at the core of their operations adds value, tra

At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized

Creative Market wanted to understand the value they were creating for their customers. With Looker, every team has secure access to data, so everyone can make better decisions for the company. With

Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have have to deal with data at a scale not seen by most companies. You can n

Infectious Media is a programatic advertising agency based in the UK and relies heavily on the data they collect to make better decisions. Before Looker, data analysts manually ran SQL queries for em

Mike Mepham speaks on the organizations use of Looker PDT's to create a self-sufficient data architecture. He shares how they used Looker, Redshift and Elasticsearch

Backstage is a career platform for the entertainment business, where performers can get all the information they need to succeed in and connect with the greater performing arts community. Backstage ch

With Looker's help, everyone at Animoto is a first-class data citizen. We provide self-service data to anyone who wants to explore the data and answer their own questions. Along the way, we've had to