BuzzFeed Explains How Data Impacts Decisions for their Content Editorial Team #JOINData 2016

How does a writer know the best time to publish their work? How does a graphic artist know how many people are sharing their work? BuzzFeed is using Looker to optimize the creative process by analyzing data in real-time. Lyle Smith, a Data Scientist at BuzzFeed, shares insight into how BuzzTeams use data around traffic variability and publishing rhythms to maximize the impact of creative work.