Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service tools has evolved considerably in the past 30 years. Formerly, only software vendors embedded analytical tools into applications, but now organizations in every industry are doing so to cement ties with customers and suppliers, define a“digital identity”, and even monetize data assets.
In this report from Eckerson Group you will learn:
- The definition of embedded analytics
- Applications and use cases for embedded analytics
- The evolution of embedded analytics
- Whether to build or buy analytics to embed in applications