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Market Milestone: Google to Buy Looker to Transform Business Analytics

Google recently announced its intent to acquire Looker to provide a more comprehensive analytics solution. This report provides the perspective of Hyoun Park, CEO and Principal Analyst at Amalgam Insights, who has researched and covered both companies for years.

Read the report to learn why Looker is considered a ‘fundamentally different’ BI solution, including our: 

  • Unique support for hybrid and multi-cloud environments
  • Common data model, LookML, for defining governed business metrics 
  • Interactive dashboards, data exploration, and embedded analytics 
  • Modern platform built on a scalable, web-based architecture 
  • Market traction and enterprise capabilities 


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Dresner Wisdom of Crowds BI Market Study 2019
Dresner Wisdom of Crowds BI Market Study 2019

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