How BuzzFeed Uses Data to Optimize Content Publishing #JOINData 2016

BuzzFeed Data Story @ JOIN 2016 Lyle P.M. Smith, Data Scientist at BuzzFeed explains the importance of using data to help creative people optimize the success of their work. See how Looker makes it easy for teams to access and share data around what works and what doesn’t. Custom dashboards provide up-to-the-minute analysis on everything from site traffic to viral shares, without hindering the creative process.