Look & Tell London - Simply Business: Using Looker for Rapid, Tailored Insights From Granular Customer Data

Listen to Stewart Duncan, Director of Data Science from Simply Business, discuss how Simply Business is using granular customer information to better target ad spend, make decisions about their ad campaigns, and gain better insights to their customer profiles. Stewart Duncan is an experienced business intelligence leader with a focus on making analytics relevant, strategic and valuable to senior executives. His role is to help grow Simply Business’ customer base by defining and driving data and analytics strategy across various customer touch-points and business processes.

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