Watch Erik Johansson, growth analyst from Transferwise, discuss how Looker is being used in the organization's performance marketing and growth teams. Through Looker, these teams were able to see the data on a level of granularity that they hadn't been able to before and also were able to better optimize their campaign spend. Erik Johansson uses data at TransferWise to help teams across the business make better decisions. Erik is the driving force behind the company's viral growth metrics and customer lifetime value model. Prior to joining TransferWise, Erik was the head controller of the Finnish smartphone startup Jolla.
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