Look & Tell NYC: Kickstarter on Data-Driven Culture

Kevin Showkat is a Data Analyst at Kickstarter, where he works closely with Product Managers, Engineers, Designers and Marketers to infuse data into Kickstarter's decision-making process. Listen to how Kickstarter has created a data-driven culture where Looker is used by a majority of the team for uses such as A/B tests, viewing ZenDesk metrics, revenue modeling, email marketing, and more.