With over 300,000 policyholders, Simply Business is one of the largest insurers of small businesses in the UK. In this short video, Stewart Duncan, Director of Data Science at Simply Business, reports how Looker has helped their online business keep pace with the rapid rate of change. By combining Looker with Snowplow Analytics, an innovative event-tracking platform, Simply Business has empowered their product team to get into granular online engagement data and re-aggregate it very easily. The resulting insights have guided site design and the process through which Simply Business customers navigate their dynamic quote process.
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