Companies use Snowplow Analytics to collect event data from platforms such as websites, mobile apps, and server-side systems and to unify it in a centralized data pipeline. In this short video, Yali Sasoon, co-founder of Snowplow Analytics, talks about how they add Looker to the mix. With a combined Snowplow + Looker solution, clients can perform data modeling on detailed Snowplow data, allowing them to roll up very granular data into views that make sense for the business and that empower users around the organization to ask questions.
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