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Ultra Mobile Takes an Affordable Approach to Agile Analytics

Ultra Mobile is a prepaid nationwide carrier that focuses on delivering cost-effective mobile voice, text and data plans for domestic and international callers. Fast business growth and expanding reporting requirements overwhelmed the company’s incumbent analytical approach, which relied on the combination of relational database extracts and Excel-based reports.

In 2016, Ultra Mobile deployed the combination of Denodo data virtualization software and the Looker analytics platform. Denodo’s data virtualization layer insulates Ultra Mobile’s analytical environment from changes in applications and data sources as the company migrates from on-premises to cloud-based deployments. Looker supports fast development of business-user-friendly interactive dashboards and reports.

Read this case study to learn how:

  • Quality metrics have helped improve service as much as 22 percent.
  • A sub-$200,000 investment has contributed to revenue increases of more than $2.5 million.
  • Ultra Mobile cut data-management and analytical staffing needs from five to three.

 

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