Upworthy on Looker

November 16, 2015

See how Daniel Mintz, Head of Data & Analytics, and Patty Carnevale, Director of Account Strategy & Development, are using data to make better decisions in their day to day work at Upworthy.

With the new media landscape constantly changing, the ways of assessing what's working and what's not requires a level of flexibility in implementing new metrics. With Looker, Upworthy now has the ability to rapidly prototype and test new changes on the fly.

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