The YPlan app helps mobile consumers find things they want to do and book them on the spot. In this short video, you’ll hear from Richard Mapes, Director or Data Science and Analytics at London-based YPlan, as he talks about the challenges in this fast-paced business. YPlan uses Looker to explore data about their users —how they found the app, what they do when they’re there, what locations are they searching for — so they can understand the customer journey and what people want out of their application. A key part of their strategy is to open up real-time data access to all the people in the company who have questions. Find out how Looker empowers YPlan staff to gain the detailed information they need to make important decisions.
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