5 Ways Centralizing Your Data Will Change Your Business

While data is valuable on its own, a huge amount of value can be added by tying it together. Bringing disparate data sources together gives you a full picture of your business - whether that’s understanding how activity on your application affects retention or whether marketing campaigns are delivering high-value users.

Colin Zima (Chief Analytics Officer) and Zach Taylor (Product Marketing) discuss the value of centralizing and owning your data and how to deploy a strategy to break down data silos. Colin and Zach cover:

  • Whether to keep your data where it is created (e.g. MixPanel, Salesforce, Zendesk) or investing in owning it in a warehouse
  • How to integrate sources in a scalable way to stitch together a comprehensive view of users and the business
  • How to rapidly extract value from centralized 'data lakes'
  • Examples of how companies centralized data and what the impact was
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5 Ways Centralizing Your Data Will Change Your Business
5 Ways Centralizing Your Data Will Change Your Business

Check out the recorded webinar at http://bit.ly/1j9fTBW While data is valuable on its own, a huge amount o...

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