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5 Ways Centralizing Your Data Will Change Your Business

While data is valuable on its own, a huge amount of value can be added by tying it together. Bringing disparate data sources together gives you a full picture of your business - whether that’s understanding how activity on your application affects retention or whether marketing campaigns are delivering high-value users.

Colin Zima (Chief Analytics Officer) and Zach Taylor (Product Marketing) discuss the value of centralizing and owning your data and how to deploy a strategy to break down data silos. Colin and Zach cover:

  • Whether to keep your data where it is created (e.g. MixPanel, Salesforce, Zendesk) or investing in owning it in a warehouse
  • How to integrate sources in a scalable way to stitch together a comprehensive view of users and the business
  • How to rapidly extract value from centralized 'data lakes'
  • Examples of how companies centralized data and what the impact was
Previous Video
Creating a Single Source of Truth: Leverage all of your data with powerful analytics in days, not months.
Creating a Single Source of Truth: Leverage all of your data with powerful analytics in days, not months.

With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segme...

Next Video
Centralizing and Democratizing Data at Market Invoice
Centralizing and Democratizing Data at Market Invoice

In this presentation, Jeevan Param, head of data strategy at Market Invoice, will talk about how his team o...

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