Making Friends with Cohort Analysis

Tap into the Many Benefits of Cohort Analysis

Cohort Analysis allows you to treat the activities of many as if they were one giant customer. Giving you a smoother view of your audience, even over large sets of data. 

Read Making Friends with Cohort Analysis for insight into:

  • How to engage your customers more effectively
  • What stage in the funnel users stop engaging, and churn 
  • Which market channels deliver highest-value customers
  • Whether new customers spend as much as established ones
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Why Adopting a Data Model Will Make You Ready for the Runway
Why Adopting a Data Model Will Make You Ready for the Runway

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Data Modeling in Looker
Data Modeling in Looker

Quick iteration and reusability of metric calculations for powerful data exploration.