How To Turn Your eCommerce Data Into Dollars

Get control of your ecommerce business with an analytics platform that enables in-depth exploration of transactional data and site behavior data. Hear what CustomMade—an innovative marketplace that connects professional makers with people who want one-of-a-kind creations—is doing to understand visitor engagement on their website. Learn how Looker and Snowplow combine forces to deliver a better solution for supporting the data challenges at CustomMade and for creating a data-driven culture.

You will hear and see how to:

  • Target audiences for more effective marketing campaigns
  • Improve site conversions by grouping visitors into cohorts for analysis
  • Uncover potential support issues from customer behavior
  • Leverage modern analytics tools to make sense of a site visitor's lifecycle
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ShopRunner on Looker
ShopRunner on Looker

Sandeep Kamath, Senior Manager of Analytics at ShopRunner, discusses how Looker is used within ShopRunner. ...

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