Get control of your ecommerce business with an analytics platform that enables in-depth exploration of transactional data and site behavior data. Hear what CustomMade—an innovative marketplace that connects professional makers with people who want one-of-a-kind creations—is doing to understand visitor engagement on their website. Learn how Looker and Snowplow combine forces to deliver a better solution for supporting the data challenges at CustomMade and for creating a data-driven culture.
You will hear and see how to:
- Target audiences for more effective marketing campaigns
- Improve site conversions by grouping visitors into cohorts for analysis
- Uncover potential support issues from customer behavior
- Leverage modern analytics tools to make sense of a site visitor's lifecycle