Altering Men’s Fashion with Data
Trumaker introduces a fresh alternative to the way men approach fashion. A men’s clothing brand sold via a distributed model where stylists throughout the nation provide custom wardrobe advice and services to the style-minded.
From the start, multiple departments – from heavy operations to overseas manufacturing facilities – created data chaos and numerous bottlenecks as data analysts struggled to keep up with the demands of a rapidly growing, complex ecommerce service operation.
A Solution That Fits
Hoping to track as much data as possible without creating burdens on the report system, Trumaker turned to Looker. By adding Looker to their existing database, they found they could easily centralize their data and grant access to everyone in the company.
Customer service is critical to Trumaker’s success, and because Looker seamlessly integrates with their existing API, they could easily track shipping speed, accuracy and customer satisfaction. By customizing Looker, they can now quickly correct any problem points as they arise.
Co-founder, Michael Zhang adds, “Our sales organization thrives on its ranking. So, being able to come up with a dedicated Looker “ranked table” and to consume data and feed it in any way we want, really cuts down on workload and adds real value to our data.”