Event Analytics

  • Auto Trader embraces digital transformation and the power of data

    Auto Trader embraces digital transformation and the power of data

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  • Car Next Door: Delivering company wide data-driven workflows

    Car Next Door: Delivering company wide data-driven workflows

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  • Marketing Attribution Simplified: Looker, Segment, Snowflake Solution Brief

    Marketing Attribution Simplified: Looker, Segment, Snowflake Solution Brief

    From high-level marketing attribution to deep user-level conversion metrics, the Looker, Segment and Snowflake solution provides the analyses necessary to take your digital marketing to the next

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  • Salesforce by Segment

    Salesforce by Segment

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  • Facebook & AdWords by Segment

    Facebook & AdWords by Segment

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  • Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

    Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

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  • Modern Product Data Workflows 6: Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices1:03:07

    Modern Product Data Workflows 6: Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

    As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect u

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  • Join Keynote - Keenan Rice & Segment (Part 8)9:49

    Join Keynote - Keenan Rice & Segment (Part 8)

    Frank Bien, CEO of Looker - along with Amazon, Google and other data disrupters - discuss how innovators are deeply integrating analytics into every aspect of their businesses, from mobile to warehous

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  • Analyzing Log Data with Spark and Looker1:04:43

    Analyzing Log Data with Spark and Looker

    Machines are constantly generating data. Unlocking the value of log files has historically lived in the realm of batch processing. However, emerging technologies have dramatically reduced the latency

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  • Creating a Single Source of Truth: Leverage all of your data with powerful analytics in days, not months.40:44

    Creating a Single Source of Truth: Leverage all of your data with powerful analytics in days, not months.

    With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segment, you can collect, store and analyze everything from click-stream and event data to transac

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  • Event Level Data Analysis with Snowplow

    Event Level Data Analysis with Snowplow

    Looker works with Snowplow Analytics to deliver an end-to-end solution for capturing, storing, and analyzing event-level data.

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  • Snowplow and Looker13:14

    Snowplow and Looker

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