Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.

Previous Flipbook
Facebook & AdWords by Segment
Facebook & AdWords by Segment

Next Video
Modern Product Data Workflows 6: Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices
Modern Product Data Workflows 6: Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your...