Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.
All Content » Event Analytics » Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics
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Companies use Snowplow Analytics to collect event data from platforms such as websites, mobile apps, and server-side systems and to unify it in a centralized data pipeline. In this short video, Yali S
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