Add Recommendations to Your Site or App...No Data Scientist Required.

December 1, 2014
Whether you're selling video rentals, hotel bookings, clothing, or even french fries, recommendations can drive engagement and generate additional sales. In this presentation, Looker Chief Analytics Officer, Colin Zima, demonstrates ways to add recommendations to your site or app. Colin presents several recommendation algorithms that use simple mathematical transformations, in Looker or in SQL, to achieve a balance between popular choices and personalized suggestions. By aggregating data in different ways — different groupings, different actions, different items — you can extend the model for more detailed (and more valuable) results. Watch this video and get started with recommendations. No data scientist required.
Previous Video
Operations & Predictive Analytics: Using Looker for Everything at LendingHome
Operations & Predictive Analytics: Using Looker for Everything at LendingHome

Connecting borrowers to investors, LendingHome is the world’s most advanced mortgage marketplace. In this p...

Next Video
Snowplow and Looker
Snowplow and Looker