Gaming
Up your game with Gaming Analytics
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ReadPut Your First-Party Data to Work
Activate customer-centric data with new out-of-the-box analytics for Google Analytics 4 and transactional Retail data, and new activation points for Google Ads via Customer Match.
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19:00WatchThe Evolution of Gaming and the Role Data Plays
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46:08WatchUnlock your game's potential with Data & AI
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ReadCase Study - King Powers Game Development with Data
Leveraging Google Cloud Platform with a commitment to a hub-and spoke data model, all departments across King can take action on real-time insights to optimize their game development.
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Readケーススタディ：株式会社ディー・エヌ・エー
数百から数千のゲームを配信されている株式会社ディー・エヌ・エー様は、ゲーム事業の拡大に対応できる様内製BIツールにLookerを埋め込み、分析のスピードアップとガバナンスを実現されました。
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24:47WatchUnlocking Insights at Scale with Looker + BigQuery
In an era of free-to-play monetization models and multiplayer real time games, data is the lifeblood of your game. The ability to collect, analyze, and derive insights from data is vital in optimizing
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25:10WatchLooker + BQ Demo: Zero to Event-level Analytics in 30 Minutes
Join us for a demonstration on how to install the Looker Gaming Block led by the creator himself, Ernesto Ongaro. Looker provides you the starting point for quick and flexible data modeling so you can
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21:34WatchPowering the Kingdom with Data
Delivering the right information to the right person at the right time is vital within the rapidly growing world of mobile gaming. With more and more players joining in on the fun from their mobile de
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ReadLooker Solutions for Gaming
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Readケーススタディ：ガンホー・オンライン・エンターテインメント株式会社
オンラインゲームを提供するガンホー・オンライン・エンターテインメント株式会社様では、Lookerをいち早く導入し、外部のディベロッパーとも連携を進めることでスピーディーな開発を実現されました。
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ReadFutureplay advances to the next level of mobile gaming with Looker
Leveraging Looker’s platform, Futureplay has gone beyond dashboards to monitor gaming KPIs, and track marketing performance by building custom data experiences.
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44:45Watch“Level-Up” Your Gaming Analytics
It's time to rise above vanity KPIs like DAUs! Are you: - Using data to drive game development? - Using data to optimise ad spend? - Tying these together to understand how UA, retention and monetizat
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Read
King enrichit le développement de jeu avec des données
Accéder à des connaissances à l’échelle de votre entreprise pour encourager la prise de décision éclairée à tous niveaux.
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Read
King-Fallstudie
Mit Looker kann das BI-Team von King nun Nutzern in geschäftlichen Funktionen mehr Möglichkeiten bieten und einen agileren Entwicklungsprozess ermöglichen.
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33:09WatchDriving User Adoption with King — Jonathan Palmer & Zara Wells
Hear first-hand what drove mobile game giant, King to adopt Looker as their data platform of choice. Jonathan Palmer, Product Director at King walks through the steps they took to go from zero to 500+
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6:55WatchGaming Analytics: Using Looker + Google
Erin Franz, Alliances Analyst at Looker, takes us through a demo of how gaming analytics can be visualized and analyzed in the Looker data platform. Learn more at Looker.com/
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ReadGaming Analytics
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