King is a leading interactive mobile entertainment company, with people enjoying their games all around the world. Since their founding in 2003, King has developed more than 200 fun titles, including Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. By leveraging Google Cloud Platform with a commitment to a hub-and spoke data model, all departments across King can take action on real-time insights to optimize their game development, decision-making, and business strategy.
King leverages data to:
- Focus on the gamer experience
- Retain users via product analytics
- Maintain smooth game performance
- Benchmark new features in real time