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Hear first-hand what drove mobile game giant, King to adopt Looker as their data platform of choice. Jonathan Palmer, Product Director at King walks through the steps they took to go from zero to 500+ Looker users in under 12 months. Also, Looker’s own Zara Wells chats about best practices for a successful journey of user adoption.
Activate customer-centric data with new out-of-the-box analytics for Google Analytics 4 and transactional Retail data, and new activation points for Google Ads via Customer Match.
Leveraging Google Cloud Platform with a commitment to a hub-and spoke data model, all departments across King can take action on real-time insights to optimize their game development.
25:10Check out this demo on how to install the Looker Gaming Block. Looker provides you the starting point for quick and flexible data modeling so you can examine the entire lifecycle of your players.
21:34Hear how King delivers organization-wide insights and empowers business users with the data they need to create winning user experiences for some of the world's most popular games.
Rob Martin, Chief Architect of Google Cloud for Games, discusses how BigQuery and Looker unlock insights at scale so you can optimize player experience and maximize monetization for your game.
数百から数千のゲームを配信されている株式会社ディー・エヌ・エー様は、ゲーム事業の拡大に対応できる様内製BIツールにLookerを埋め込み、分析のスピードアップとガバナンスを実現されました。
オンラインゲームを提供するガンホー・オンライン・エンターテインメント株式会社様では、Lookerをいち早く導入し、外部のディベロッパーとも連携を進めることでスピーディーな開発を実現されました。
46:57Today’s hit games produce terabytes of data every day, but legacy data warehouses often cannot keep up with the volume and velocity of data being generated. With the popularity of multiplayer games an
Leveraging Looker’s platform, Futureplay has gone beyond dashboards to monitor gaming KPIs, and track marketing performance by building custom data experiences.
44:44Learn how to drive real change by leveraging a modern data platform to build better games and get some hands-on examples of analytics used at Futureplay Games. Data is more than just ad-hoc reporting
Accéder à des connaissances à l’échelle de votre entreprise pour encourager la prise de décision éclairée à tous niveaux.
Mit Looker kann das BI-Team von King nun Nutzern in geschäftlichen Funktionen mehr Möglichkeiten bieten und einen agileren Entwicklungsprozess ermöglichen.
6:55Erin Franz, Alliances Analyst at Looker, takes us through a demo of how gaming analytics can be visualized and analyzed in the Looker data platform. Learn more at Looker.com/
