In the fast-paced, competitive market of mobile gaming, the key to success is making games
that are consistently fun to play. If a game is too easy, players will get bored; if it’s too hard, they’ll become frustrated.
From the very beginning, King has relied on analytics to help developers create the perfect balance between simplicity and difficulty. Looker has enabled King's BI team to empower business users and a more agile game development process.