King Case Study

In the fast-paced, competitive market of mobile gaming, the key to success is making games
that are consistently fun to play. If a game is too easy, players will get bored; if it’s too hard, they’ll become frustrated.

From the very beginning, King has relied on analytics to help developers create the perfect balance between simplicity and difficulty. Looker has enabled King's BI team to empower business users and a more agile game development process.

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Driving User Adoption with King  — Jonathan Palmer & Zara Wells
Driving User Adoption with King — Jonathan Palmer & Zara Wells

Hear first-hand what drove mobile game giant, King to adopt Looker as their data platform of choice. Jonath...

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Looker + Google: Gaming Analytics
Looker + Google: Gaming Analytics

Erin Franz, Alliances Analyst at Looker, takes us through a demo of how gaming analytics can be visualized ...

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