A Recipe for Success: Using Google BigQuery + Looker at Blue Apron

For years, Blue Apron has used the combination of Google BigQuery + Looker to power their internal analytics, providing organization-wide insights as they deliver meal kits to homes everywhere.

While the concept of sending culinary-driven recipes and ingredients, along with step-by-step instructions to homes may sound simple, the execution is not. Blue Apron relies heavily on data to manage their entire supply chain and customer journey—all while ensuring food safety compliance.

Watch this interactive discussion with Blue Apron as they share insights on how they’ve been able to:

  • Reduce costs while creating new customer engagement and operating models
  • Improve the time from data collection to action
  • Better understand their customers to ensure they’re meeting—and exceeding—expectations with every interaction
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