How long does it take to measure the success of a campaign? Or to measure results of an A/B test? There’s a new methodology sweeping through digital marketing, and Full Stack Analytics Co-founder and Principal, Nick Amabile explains how Looker helps teams access data from a single point. Here, Nick talks about a new alternative to ETL, boosting speed-to-insight and flexibility while using less infrastructure.
This brief talks about how with the new Looker Blocks for Google Marketing Platform, companies can jumpstart their journey to more advanced marketing analytics with Looker.
59:53For years, Blue Apron has used the combination of Google BigQuery + Looker to power their internal analytics, providing organization-wide insights as they deliver meal kits to homes everywhere. While
The rapid global digitalization era poses huge challenges for a heavyweight manufacturing business. Mitsubishi Heavy Industries is overcoming these challenges through digital transformation.
To get a full view of the customer experience, leading organizations use Looker to visualize and explore Quantum Metric’s unique combination of user experience and technical performance data.
Auto Trader is the UK’s largest digital automotive marketplace. Learn how they embraced digital transformation and leveraged data for their stakeholders with Looker on top of their cloud.
Leveraging Looker’s platform, Futureplay has gone beyond dashboards to monitor gaming KPIs, and track marketing performance by building custom data experiences.
Wipro and Looker are jointly working together to help customers deliver insights on cloud data to transform smarter decisions.
Google y Looker están trabajando de manera conjunta para ayudar a los especialistas en Marketing a obtener un mayor valor de sus acciones mediante análisis eficaces pero sencillos.
58:02Most organizations have failed to achieve the value of predictive analytics. Typical data science workflows are resource intensive and the data environments within many companies are messy. Data requ
