BigQuery & Building Data Pipelines–Tips from Full Stack Analytics #JOINData 2016

How long does it take to measure the success of a campaign? Or to measure results of an A/B test? There’s a new methodology sweeping through digital marketing, and Full Stack Analytics Co-founder and Principal, Nick Amabile explains how Looker helps teams access data from a single point. Here, Nick talks about a new alternative to ETL, boosting speed-to-insight and flexibility while using less infrastructure.