Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 1

August 24, 2017

How long does basket size impact retention? How many interactions does the average customer have before canceling their subscription? These questions are hard to define without comparing the data of your userbase. Michael Kaminsky, Senior Analytics Manager at Harry's, discusses the Kaplan-Meier Estimator from the biology field and how it can be applied to define customer lifetime value in a SaaS business model.

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Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 2
Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 2

How long does basket size impact retention? How many interactions does the average customer have before can...

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Bonobos, Casper, & Jet.com Discuss How Data is Accelerating eCommerce #JOINData 2016
Bonobos, Casper, & Jet.com Discuss How Data is Accelerating eCommerce #JOINData 2016

In Part 1 of this JOIN Data 2016 Tech Talk, Talal Assir, Looker’s Field Analytics Manager hosts this insigh...