Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 2
How long does basket size impact retention? How many interactions does the average customer have before canceling their subscription? These questions are hard to define without comparing the data of your userbase. Michael Kaminsky, Senior Analytics Manager at Harry's, discusses the Kaplan-Meier Estimator from the biology field and how it can be applied to define customer lifetime value in a SaaS business model.