How BuzzFeed Uses Data to Optimize Content Publishing #JOINData 2016

December 8, 2016
BuzzFeed Data Story @ JOIN 2016 Lyle P.M. Smith, Data Scientist at BuzzFeed explains the importance of using data to help creative people optimize the success of their work. See how Looker makes it easy for teams to access and share data around what works and what doesn’t. Custom dashboards provide up-to-the-minute analysis on everything from site traffic to viral shares, without hindering the creative process.
Previous Video
Full Stack Analytics + Looker: Benefits of Seeing Data as an Event #JOINData 2016
Full Stack Analytics + Looker: Benefits of Seeing Data as an Event #JOINData 2016

How long does it take to measure the success of a campaign? Or to measure results of an A/B test? There’s a...

Next Video
BuzzFeed Explains How Data Impacts Decisions for their Content Editorial Team #JOINData 2016
BuzzFeed Explains How Data Impacts Decisions for their Content Editorial Team #JOINData 2016

How does a writer know the best time to publish their work? How does a graphic artist know how many people ...