#JOIN2019: How GetYourGuide uses Looker to Amplify A/B Testing

December 5, 2019

#JOIN2019 Session No. 26: "Amplifying A/B Testing with Looker" At GetYourGuide, A/B testing is at the core of their quality customer experience. They're a Berlin-based unicorn built of 500+ employees within the travel industry, and they use data to select new features and redesign parts of their application across all platforms. To keep up with their rapid growth, they rebuilt their A/B testing framework, with analysis of A/B outcomes in Looker. In this session, Anna Barnett of #GetYourGuidee discusses their approach to A/B testing and how they use Looker as an important part of their testing toolkit.

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