#JOIN2019: Demographic & Behavioral Lead Scoring Strategy
#JOIN2019 Session No. 31: "Canvas Solutions: Evolving Lead Scoring Strategy" Lead scoring can change how you operate as a company. Which marketing campaigns are driving the best leads? Who should the sales team be targeting? In this session, Jason Ganz of #CanvasSolutions will discuss how to get started with demographic lead scoring, and how to evolve that into behavioral lead scoring over time. This happens by combining info from your product, site events, CRM, and external data.