#JOIN19 - Empowering Marketers: Managing Data-related Idiosyncrasies in Advertising
#JOIN19 Session No. 6: "Unleashing the Power of Marketers: Learning to Manage Data-related Idiosyncrasies in Advertising" Today, advertisers demand more from their agencies--not simply acting as service providers, but also leading as “data organizers”. In this session,hear Polina Melamed from Essence, a WPP company, discuss her approach in creating structure from disparate data and empowering every marketer and media manager across industries to realize their data analysis potential. Polina has successfully helped numerous Fortune 500 brands turn data into actionable insights by deploying Looker, and other cloud-based data solutions.