Marketing
Break down marketing data silos. Share deeper insight into your campaigns.
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Read FlipbookLooker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics
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Read FlipbookLooker's application for digital marketing
Bring your data together for a unified view of ad spend in Looker. Dig into campaigns and keywords, optimize spend and allocation, and maximize channel ROI, all from a single product.
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0:00Watch VideoThe Art and Science of Marketing Analytics
What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp
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58:07Watch VideoChoosing the Right Marketing Technology Stack
You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation produc
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Read FlipbookLooker Marketing Overview
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Read FlipbookPercolate Case Study
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Read FlipbookHow to Create Marketing Reports Your Boss Actually Cares About
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2:30Watch VideoCreative Market + Looker: Driving Curiosity with Data
At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized
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View PresentationCampaigns to Cash: Using Data to Maximize ROI
Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo
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30:26Watch VideoCampaigns to Cash: Using Data to Maximize ROI
Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo
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Read ArticleHow Data Actions makes our Jobs Easier
As I’ve previously written, the ability to analyze our Salesforce.com data with Looker was an absolute game-changer for our Sales Development department. So much so that our entire workflow now...
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Read FlipbookLooker for Web Analytics
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Read FlipbookLooker for Marketing Analytics
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Read FlipbookDigital Media Analytics
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Read FlipbookMarketing Analytics
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Read FlipbookBringing Salesforce Data Analytics to the Next Level - Blue Hill Research
With the demand for improved analytics functionality to support growing internal data needs, sales operations professionals are increasingly asked to report on and analyze data.
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Read Flipbook5 Areas to Explore for Maximizing Business Growth
This paper describes five areas where startup companies have put data to work to grow their businesses.
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View PresentationUsing Data to Drive Rapid Growth
EAT Club, a fast-growing and innovative food delivery service, uses analytics to successfully serve thousands of meals every day. In a market where on-time delivery and customer satisfaction are essen
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53:31Watch VideoHacking Growth with Data
This webinar features Sean Ellis, CEO of Qualaroo, and Colin Zima, Chief Analytics Officer at Looker. They'll talk about five data-driven growth wins and reverse-engineer them.
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View PresentationHow to Uncover Big Growth Opportunities with Data
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin reverse engineers five data-driven growth wins and shows
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