Marketing

Break down marketing data silos. Share deeper insight into your campaigns.

  • Looker's application for digital marketing

    Looker's application for digital marketing

    Bring your data together for a unified view of ad spend in Looker. Dig into campaigns and keywords, optimize spend and allocation, and maximize channel ROI, all from a single product.

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  • The Art and Science of Marketing Analytics0:00

    The Art and Science of Marketing Analytics

    What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp

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  • Choosing the Right Marketing Technology Stack58:07

    Choosing the Right Marketing Technology Stack

    You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation produc

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  • Looker Marketing Overview

    Looker Marketing Overview

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  • Percolate Case Study

    Percolate Case Study

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  • How to Create Marketing Reports Your Boss Actually Cares About

    How to Create Marketing Reports Your Boss Actually Cares About

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  • Creative Market + Looker: Driving Curiosity with Data2:30

    Creative Market + Looker: Driving Curiosity with Data

    At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized

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  • Campaigns to Cash: Using Data to Maximize ROI

    Campaigns to Cash: Using Data to Maximize ROI

    Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo

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  • Campaigns to Cash: Using Data to Maximize ROI30:26

    Campaigns to Cash: Using Data to Maximize ROI

    Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo

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  • How Data Actions makes our Jobs Easier

    How Data Actions makes our Jobs Easier

    As I’ve previously written, the ability to analyze our Salesforce.com data with Looker was an absolute game-changer for our Sales Development department. So much so that our entire workflow now...

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  • Looker for Web Analytics

    Looker for Web Analytics

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  • Looker for Marketing Analytics

    Looker for Marketing Analytics

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  • Digital Media Analytics

    Digital Media Analytics

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  • Marketing Analytics

    Marketing Analytics

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  • Bringing Salesforce Data Analytics to the Next Level - Blue Hill Research

    Bringing Salesforce Data Analytics to the Next Level - Blue Hill Research

    With the demand for improved analytics functionality to support growing internal data needs, sales operations professionals are increasingly asked to report on and analyze data.

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  • 5 Areas to Explore for Maximizing Business Growth

    5 Areas to Explore for Maximizing Business Growth

    This paper describes five areas where startup companies have put data to work to grow their businesses.

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  • Using Data to Drive Rapid Growth

    Using Data to Drive Rapid Growth

    EAT Club, a fast-growing and innovative food delivery service, uses analytics to successfully serve thousands of meals every day. In a market where on-time delivery and customer satisfaction are essen

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  • Hacking Growth with Data53:31

    Hacking Growth with Data

    This webinar features Sean Ellis, CEO of Qualaroo, and Colin Zima, Chief Analytics Officer at Looker. They'll talk about five data-driven growth wins and reverse-engineer them.

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  • How to Uncover Big Growth Opportunities with Data

    How to Uncover Big Growth Opportunities with Data

    Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin reverse engineers five data-driven growth wins and shows

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