Marketing
Break down marketing data silos. Share deeper insight into your campaigns.
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ReadVisualize the customer experience and learn in real time with Quantum Metric and Looker
To get a full view of the customer experience, leading organizations use Looker to visualize and explore Quantum Metric’s unique combination of user experience and technical performance data.
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ReadVivino leverages data to drive growth and the best possible customer experience
Vivino’s unique wine shopping experience uses community data to provide personalized wine recommendations—making wine discovery fun, accessible, and effortless for wine drinkers of every level.
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ReadLooker and Keboola help Roti deliver a more appealing customer experience
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ReadLandbay’s mortgage platform turbo-charges growth with data
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ReadAuto Trader embraces digital transformation and the power of data
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ReadFutureplay advances to the next level of mobile gaming with Looker
Leveraging Looker’s platform, Futureplay has gone beyond dashboards to monitor gaming KPIs, and track marketing performance by building custom data experiences.
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Car Next Door: Delivering company wide data-driven workflows
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ReadCreate New Audiences and Augment Existing User Profiles with mParticle Integration
mParticle pulls data from various sources like CRMs, marketing automation tools, and event trackers so that users can create a 360° view of customers to understand their journeys better and optimize
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ReadRaisin: Becoming a Data-Driven Company with Looker
Raisin is one of the most successful Fintech start-ups in Germany, operating several deposit marketplaces across Europe under the brands WeltSparen and Raisin. Learn how they grew from a start-up to t
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ReadMarketing Attribution Simplified: Looker, Segment, Snowflake Solution Brief
From high-level marketing attribution to deep user-level conversion metrics, the Looker, Segment and Snowflake solution provides the analyses necessary to take your digital marketing to the next
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ReadAcelerador de análisis de marketing de Google Cloud y Looker
Google y Looker están trabajando de manera conjunta para ayudar a los especialistas en Marketing a obtener un mayor valor de sus acciones mediante análisis eficaces pero sencillos.
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ReadGoogle Cloud & Looker Marketing Analytics Accelerator
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ReadLooker & SuperMetrics: A Solution for TrustWorthy Marketing Data Exploration
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ReadLooker & Improvado Solution Brief: Robust Optimized and Insights Made Easy
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ReadGoogle Cloud & Looker Marketing Analytics Accelerator
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ReadFacebook & AdWords by Segment
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ReadAnalytics-Driven Marketing for Action
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ReadGetYourGuide Case Study
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ReadLooker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics
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0:00WatchThe Art and Science of Marketing Analytics
What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp
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