Marketing

Break down marketing data silos. Share deeper insight into your campaigns.

  • Create New Audiences and Augment Existing User Profiles with mParticle Integration

    Create New Audiences and Augment Existing User Profiles with mParticle Integration

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  • Raisin: Becoming a Data-Driven Company with Looker

    Raisin: Becoming a Data-Driven Company with Looker

    Raisin is one of the most successful Fintech start-ups in Germany, operating several deposit marketplaces across Europe under the brands WeltSparen and Raisin. Learn how they grew from a start-up to t

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  • Marketing Attribution Simplified: Looker, Segment, Snowflake Solution Brief

    Marketing Attribution Simplified: Looker, Segment, Snowflake Solution Brief

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  • Acelerador de análisis de marketing de Google Cloud y Looker

    Acelerador de análisis de marketing de Google Cloud y Looker

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  • Google Cloud & Looker Marketing Analytics Accelerator

    Google Cloud & Looker Marketing Analytics Accelerator

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  • Looker & SuperMetrics: A Solution for TrustWorthy Marketing Data Exploration

    Looker & SuperMetrics: A Solution for TrustWorthy Marketing Data Exploration

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  • Looker & Improvado Solution Brief: Robust Optimized and Insights Made Easy

    Looker & Improvado Solution Brief: Robust Optimized and Insights Made Easy

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  • Google Cloud & Looker Marketing Analytics Accelerator

    Google Cloud & Looker Marketing Analytics Accelerator

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  • Facebook & AdWords by Segment

    Facebook & AdWords by Segment

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  • Analytics-Driven Marketing for Action

    Analytics-Driven Marketing for Action

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  • GetYourGuide Case Study

    GetYourGuide Case Study

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  • Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

    Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

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  • The Art and Science of Marketing Analytics0:00

    The Art and Science of Marketing Analytics

    What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp

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  • Choosing the Right Marketing Technology Stack58:07

    Choosing the Right Marketing Technology Stack

    You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation produc

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  • Looker Marketing Overview

    Looker Marketing Overview

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  • Percolate Case Study

    Percolate Case Study

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  • How to Create Marketing Reports Your Boss Actually Cares About

    How to Create Marketing Reports Your Boss Actually Cares About

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  • Creative Market + Looker: Driving Curiosity with Data2:30

    Creative Market + Looker: Driving Curiosity with Data

    At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized

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  • Campaigns to Cash: Using Data to Maximize ROI30:26

    Campaigns to Cash: Using Data to Maximize ROI

    Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo

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  • How Data Actions makes our Jobs Easier

    How Data Actions makes our Jobs Easier

    As I’ve previously written, the ability to analyze our Salesforce.com data with Looker was an absolute game-changer for our Sales Development department. So much so that our entire workflow now...

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