Marketing

Break down marketing data silos. Share deeper insight into your campaigns.

Create New Audiences and Augment Existing User Profiles with mParticle Integration

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Raisin: Becoming a Data-Driven Company with Looker

Raisin is one of the most successful Fintech start-ups in Germany, operating several deposit marketplaces across Europe under the brands WeltSparen and Raisin. Learn how they grew from a start-up to t

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Marketing Attribution Simplified: Looker, Segment, Snowflake Solution Brief

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Acelerador de análisis de marketing de Google Cloud y Looker

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Google Cloud & Looker Marketing Analytics Accelerator

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Looker & SuperMetrics: A Solution for TrustWorthy Marketing Data Exploration

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Looker & Improvado Solution Brief: Robust Optimized and Insights Made Easy

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Google Cloud & Looker Marketing Analytics Accelerator

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Facebook & AdWords by Segment

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Analytics-Driven Marketing for Action

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GetYourGuide Case Study

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Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

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0:00

The Art and Science of Marketing Analytics

What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp

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58:07

Choosing the Right Marketing Technology Stack

You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation produc

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Looker Marketing Overview

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Percolate Case Study

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How to Create Marketing Reports Your Boss Actually Cares About

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2:30

Creative Market + Looker: Driving Curiosity with Data

At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized

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30:26

Campaigns to Cash: Using Data to Maximize ROI

Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo

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How Data Actions makes our Jobs Easier

As I’ve previously written, the ability to analyze our Salesforce.com data with Looker was an absolute game-changer for our Sales Development department. So much so that our entire workflow now...

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Marketing

Create New Audiences and Augment Existing User Profiles with mParticle Integration

Raisin: Becoming a Data-Driven Company with Looker

Raisin is one of the most successful Fintech start-ups in Germany, operating several deposit marketplaces across Europe under the brands WeltSparen and Raisin. Learn how they grew from a start-up to t

Marketing Attribution Simplified: Looker, Segment, Snowflake Solution Brief

Acelerador de análisis de marketing de Google Cloud y Looker

Google Cloud & Looker Marketing Analytics Accelerator

Looker & SuperMetrics: A Solution for TrustWorthy Marketing Data Exploration

Looker & Improvado Solution Brief: Robust Optimized and Insights Made Easy

Google Cloud & Looker Marketing Analytics Accelerator

Facebook & AdWords by Segment

Analytics-Driven Marketing for Action

GetYourGuide Case Study

Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

The Art and Science of Marketing Analytics

What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp

Choosing the Right Marketing Technology Stack

You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation produc

Looker Marketing Overview

Percolate Case Study

How to Create Marketing Reports Your Boss Actually Cares About

Creative Market + Looker: Driving Curiosity with Data

At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized

Campaigns to Cash: Using Data to Maximize ROI

Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo

How Data Actions makes our Jobs Easier

As I’ve previously written, the ability to analyze our Salesforce.com data with Looker was an absolute game-changer for our Sales Development department. So much so that our entire workflow now...