GetYourGuide Case Study

GetYourGuide Experiences Hike in Growth with Looker

More than 15 million individuals use GetYourGuide each month to book incredible travel experiences at over 7,500 destinations worldwide. Understanding consumer behavior and preferences is critical to GetYourGuide’s success. 

They tried using an open source Relational Online Analytical Processing (ROLAP) cube to get these insights, but it had trouble scaling as the company grew — larger data volumes caused a decrease in query performance and an increase in time-outs, resulting in the Data Platform being overburdened with ad-hoc requests.

Since implementing Looker, ad-hoc requests to the Data Platform team decreased by 75%, freeing up three to four full-time employees. And, Looker has provided insights into conversion optimization and marketing strategies that have helped GetYourGuide quadruple its business in two years time. 

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Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics
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