Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.

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GetYourGuide Case Study
GetYourGuide Case Study

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The Art and Science of Marketing Analytics
The Art and Science of Marketing Analytics

What’s the point of having good data if you don’t have access to it or use the data in the right way? The w...

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