Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.
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This brief talks about how with the new Looker Blocks for Google Marketing Platform, companies can jumpstart their journey to more advanced marketing analytics with Looker.
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Leveraging Looker’s platform, Futureplay has gone beyond dashboards to monitor gaming KPIs, and track marketing performance by building custom data experiences.
mParticle pulls data from various sources like CRMs, marketing automation tools, and event trackers so that users can create a 360° view of customers to understand their journeys better and optimize
Raisin is one of the most successful Fintech start-ups in Germany, operating several deposit marketplaces across Europe under the brands WeltSparen and Raisin. Learn how they grew from a start-up to t
From high-level marketing attribution to deep user-level conversion metrics, the Looker, Segment and Snowflake solution provides the analyses necessary to take your digital marketing to the next
Google y Looker están trabajando de manera conjunta para ayudar a los especialistas en Marketing a obtener un mayor valor de sus acciones mediante análisis eficaces pero sencillos.
0:00What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp
