Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics

Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.

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GetYourGuide Case Study
GetYourGuide Case Study

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Looker's application for digital marketing
Looker's application for digital marketing

Bring your data together for a unified view of ad spend in Looker. Dig into campaigns and keywords, optimiz...

See how Looker can help bring data into every decision you make.

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