Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.
Other content
This ebook aims to take you through a day in the life of three marketers with access to the data they need in Looker. Consider this a snapshot of a data-driven day.
The leading provider of commercial water management services in the United Kingdom leveraged Looker’s data application platform to build faster, more flexible reports for their customers.
SoundCommerce provides an out-of-the-box data platform for retail brands to help them better forecast and manage inventory while providing the most seamless customer experience.
Looker + Braze empower companies to transform customer engagement and better understand preferences with live customer lifecycle data visualizations.
This brief talks about how with the new Looker Blocks for Google Marketing Platform, companies can jumpstart their journey to more advanced marketing analytics with Looker.
To get a full view of the customer experience, leading organizations use Looker to visualize and explore Quantum Metric’s unique combination of user experience and technical performance data.
Vivino’s unique wine shopping experience uses community data to provide personalized wine recommendations—making wine discovery fun, accessible, and effortless for wine drinkers of every level.
Auto Trader is the UK’s largest digital automotive marketplace. Learn how they embraced digital transformation and leveraged data for their stakeholders with Looker on top of their cloud.
Leveraging Looker’s platform, Futureplay has gone beyond dashboards to monitor gaming KPIs, and track marketing performance by building custom data experiences.
mParticle pulls data from various sources like CRMs, marketing automation tools, and event trackers so that users can create a 360° view of customers to understand their journeys better and optimize
Raisin is one of the most successful Fintech start-ups in Germany, operating several deposit marketplaces across Europe under the brands WeltSparen and Raisin. Learn how they grew from a start-up to t
Google y Looker están trabajando de manera conjunta para ayudar a los especialistas en Marketing a obtener un mayor valor de sus acciones mediante análisis eficaces pero sencillos.
By using the powerful combination of Looker and Supermetrics, you can free your engineers from time-consuming data transfer tasks, add a new data source in a few clicks, & more.
Improvado and Looker combine to give you the critical pieces of a best‐of‐breed marketing analytics stack.
