Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.
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Bring your data together for a unified view of ad spend in Looker. Dig into campaigns and keywords, optimize spend and allocation, and maximize channel ROI, all from a single product.
0:00What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp
58:07You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation produc
2:30At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized
Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo
30:26Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo
