Rather than bridging data silos after they occur, Segment and Looker avoid them altogether. The joint solution provides a single user identity and consistent, granular customer data that Data Analysts need to create the advanced, customized metrics for driving decision making.
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Looker + Segment: Collecting & Centralizing Raw Customer Data to Power Advanced Analytics
See how Looker can help bring data into every decision you make.
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The Art and Science of Marketing Analytics
What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. The days of "throwing sp

Choosing the Right Marketing Technology Stack
You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation produc

Creative Market + Looker: Driving Curiosity with Data
At Creative Market, employees of all technical levels are encouraged to ask and answer questions of the data to make the best decisions for the company. With the Looker data platform, a centralized

Campaigns to Cash: Using Data to Maximize ROI
Finding linkages between marketing campaigns, the leads and opportunities they generate, and the amount of cash they eventually bring in is a challenge most organizations face. The Campaign to Cash Lo

How Data Actions makes our Jobs Easier