Breaking Down Data Silos for Cross-Functional Analytics
Here are stories from 5 companies that are unifying their data in order to gain marketing intelligence and drive measurable impact.
Read how these companies leverage data to;
- Determine the optimal timing for online ad spend based on target audience behavior
- Analyze A/B tests in order to optimize website design for improved customer lifetime value
- Improve the return on investment from cross-sell promotions
- Understand how product usage indicates happy customers
- Uncover potential press advocates for quick media response