Marketing Analytics

Breaking Down Data Silos for Cross-Functional Analytics

Here are stories from 5 companies that are unifying their data in order to gain marketing intelligence and drive measurable impact. 

Read how these companies leverage data to;

  • Determine the optimal timing for online ad spend based on target audience behavior
  • Analyze A/B tests in order to optimize website design for improved customer lifetime value
  • Improve the return on investment from cross-sell promotions
  • Understand how product usage indicates happy customers
  • Uncover potential press advocates for quick media response
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Digital Media Analytics
Digital Media Analytics

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Bringing Salesforce Data Analytics to the Next Level - Blue Hill Research
Bringing Salesforce Data Analytics to the Next Level - Blue Hill Research

With the demand for improved analytics functionality to support growing internal data needs, sales operatio...