The Art and Science of Marketing Analytics

What’s the point of having good data if you don’t have access to it or use the data in the right way?

The world of marketing has changed drastically in the last several years. The days of "throwing spaghetti at the wall” to see what marketing programs stick are long gone. Marketing has evolved from an art to a science with data being the central source of our decision making. As marketers, we are now being held more accountable to anything from lead goals to operational efficiencies, and even revenue.

Learn how the marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of marketing programs.

In this webinar, you'll learn:

  • What is meant by operationalizing marketing data
  • How to track demand generation key performance metrics
  • How to use data to track leads through your funnel
  • How to create a full feedback loop between departments
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