Modern Product Data Workflows: How King Crushes New Product Development using Data-Driven Insights
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. This session will examine how this works for King, but more importantly how this can be applied to other types of products. The key is the strategy and tools for accessing product data at the level that you'd like.