Modern Product Data Workflows 5: How Product Managers can Learn to Love Reporting

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting.

Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges.

Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting. He uses the example of a product manager of a learning management software system and how she would go through the process of defining reporting for users of the product. He also discusses working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface.

Watch all the sessions from this series:

  1. Products for Product People: Best Practices in Analytics
  2. Iterate Your Way to a Top Product Experience
  3. How and Why: Embedded Analytics Interfaces For Your SaaS Product
  4. How King Crushes New Product Development using Data-Driven Insights
  5. How Product Managers can Learn to Love Reporting
  6. Better Understanding User Behavior Across Channels and Devices
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Modern Product Data Workflows 6: Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices
Modern Product Data Workflows 6: Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your...

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