Calculating Customer Lifetime Value: From Analysis to Loyalty
Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation: acquisition costs, revenue, customer service, and returns. Learn about: - Calculating customer lifetime spend. How can you measure customers who've purchased and their distribution of lifetime purchases over time. - Real-world decisions based on lifetime value. How can you use LTV data to focus marketing and drive repeat purchases? - Modern web-based analytics tools. What tools can help you foster collaboration, explore data in greater depth, and ensure cross-company use of data to drive smarter growth?