Identifying Users Across Platforms with a Universal ID Webinar Slides

April 29, 2015
Before you can dive into any kind of advanced customer behavior analysis, you have to make sure you're counting each user once and only once. This is a surprisingly difficult problem, especially with customer touchpoints across devices. To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions. In this webinar, Erin Franz, data analyst from Looker, and Will Johnson, Success Lead at Segment, share signals that you are miscalculating your users and methods for creating a universal user ID. You can view the webinar at http://www.looker.com/video/identifying-users-with-universal-id
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