×

Hello! Tell us a little about yourself...

First Name
Last Name
Company
Number of Employees
Thank you!
Error - something went wrong!

5 Ways Centralizing Your Data Will Change Your Business

August 3, 2015

While data is valuable on its own, a huge amount of value can be added by tying it together. Bringing disparate data sources together gives you a full picture of your business - whether that’s understanding how activity on your application affects retention or whether marketing campaigns are delivering high-value users.

Colin Zima (Chief Analytics Officer) and Zach Taylor (Product Marketing) discuss the value of centralizing and owning your data and how to deploy a strategy to break down data silos. Colin and Zach cover:

  • Whether to keep your data where it is created (e.g. MixPanel, Salesforce, Zendesk) or investing in owning it in a warehouse
  • How to integrate sources in a scalable way to stitch together a comprehensive view of users and the business
  • How to rapidly extract value from centralized 'data lakes'
  • Examples of how companies centralized data and what the impact was
Previous Video
Data at the Speed of Business: HP Vertica & SnagAJob
Data at the Speed of Business: HP Vertica & SnagAJob

Enterprise companies are struggling to manage increasing demands for data with legacy BI tools. By centrali...

Next Video
Using AWS Redshift for Advanced Product Analytics at Yahoo!
Using AWS Redshift for Advanced Product Analytics at Yahoo!

Listen to this webinar and learn how Yahoo! has harnessed the power of big data to perform advanced user re...

Discover your data in a new way. See Looker in action.

Request a Demo