While data is valuable on its own, a huge amount of value can be added by tying it together. Bringing disparate data sources together gives you a full picture of your business - whether that’s understanding how activity on your application affects retention or whether marketing campaigns are delivering high-value users.
Colin Zima (Chief Analytics Officer) and Zach Taylor (Product Marketing) discuss the value of centralizing and owning your data and how to deploy a strategy to break down data silos. Colin and Zach cover:
- Whether to keep your data where it is created (e.g. MixPanel, Salesforce, Zendesk) or investing in owning it in a warehouse
- How to integrate sources in a scalable way to stitch together a comprehensive view of users and the business
- How to rapidly extract value from centralized 'data lakes'
- Examples of how companies centralized data and what the impact was
