Traditional marketing analytics or scoreboards are essential for evaluating the success or failure of past marketing activities. But today's marketers can leverage advanced marketing techniques like predictive modeling for customer behavior, predictive lead scoring, and all sorts of strategies based on predictive analytics insights. Predictive techniques can make your marketing investment much more efficient, but regularly validating results remains critical.
Join our experts from NICE, Looker and RedPoint Global and find out how to get better marketing results with predictive analytics.
In this webinar, you will learn:
- Why your predictions can only be as good as your data, and how to fix imperfect data
- How to structure your customer data for optimal predictive power
- How the concept of Zero-Segment Marketing can overcome the challenges associated with the traditional approach to customer segmentation
- How predictive analytics can fuel the always-on dynamic customer journey and power real-time adaptive marketing